Decision-First Attribution Framework
Stop debating credit, start making decisions. Our frameworks bring clarity to multi-touch attribution and marketing ROI.
The Pain Points We Solve
The "ROAS Illusion"
Platform-reported ROAS (like Meta or Google Ads) taking credit for the same sales, leading to double-counting.
Last-Click Bias
Over-investing in bottom-of-funnel retargeting while starving the top-of-funnel awareness campaigns that actually drive growth.
Analysis Paralysis
Spending hours debating which attribution model is "right" instead of making decisions on budget allocation.
Our Attribution Solutions
Multi-Touch Attribution Modeling
Custom models that assign appropriate value to every touchpoint in the customer journey.
Media Mix Modeling (MMM)
Advanced statistical analysis to measure the holistic impact of all marketing channels.
Incrementality Testing
Scientifically proving whether a channel is actually driving new sales or just claiming organic traffic.
Executive Dashboards
Clear, consolidated views of true Marketing Efficiency Ratio (MER) and customer acquisition costs.