The 2026 Measurement Pilot Cohort.
We are currently onboarding our initial cohort of UK and US eCommerce brands into our Measurement Infrastructure Pilot Programme.
Why a Pilot Programme?
Quantum Insights is committed to empirical transparency. Rather than publishing unverified industry benchmarks, our public case studies must reflect documented data from our own client implementations (Standing Rule 1b).
To build our first published cohort of verifiable attribution case studies, we are offering select DTC eCommerce brands preferred pilot pricing in exchange for data collaboration and reference participation.
What a Tracking Gap Audit Actually Finds.
We have no Quantum Insights client case studies yet — building them is what this pilot cohort is for. What we can show you now is the method. The figures below are redacted from prior paid-media audit work by our founder, on a UK retailer spending between £10,000 and £15,000 per month on paid search.
60% of paid clicks produced no revenue. Reconciling search-query-level data against backend revenue showed that three in five paid clicks, and more than half of monthly spend, generated nothing at all.
Over £50,000 per year attributable to zero revenue. At the observed monthly rate, the wasted portion of spend annualised to a five-figure sum the account owner did not know existed.
Revenue rose while waste rose faster. Month-on-month revenue improved, which is what the platform dashboard reported. The share of spend producing nothing grew in the same period. The account looked healthier than it was.
Quality score fell from 8.2 to 6.7 and impression share dropped roughly 18 points across the same window, while recorded optimisation activity on the account declined.
None of this came from the ad platform's own reporting. It came from reconciling platform-reported activity against verified backend revenue, line by line. That reconciliation is the core of the Tracking Gap Audit, and it is what we run against Shopify, GA4, Meta Events Manager, and Google Ads today.
Pilot Partner Criteria
We are accepting five eCommerce partners meeting the following requirements:
What Pilot Partners Receive
40% Fee Reduction
Complete Tier 1 Tracking Gap Audit ($1,000 vs. $1,500 standard).
Priority Senior Execution
Direct delivery by our Lead Measurement Architect and technical engineering team.
Comprehensive Rebuild
Tier 2 First-Party Data Infrastructure deployment covering sGTM, Meta CAPI, Google Enhanced Conversions, and Consent Mode v2.
Verified Attribution Validation
Full mathematical verification of your conversion reporting pipeline.