Health & Wellness Brand: Turning Compliance into Customer Loyalty
How we executed a Zero-Party data strategy that lowered CAC by 40% while ensuring strict CCPA compliance.
The Client
Health & Wellness Brand
A fast-growing D2C supplement and wellness company.
The Service
Privacy-First Marketing
Consent management and Zero-Party data collection.
Key Result
40% Lower CAC
Achieved through highly targeted, consent-based personalization.
The Challenge
The brand was facing rising Customer Acquisition Costs (CAC) as third-party cookies deprecated. Furthermore, as a health-oriented company, they needed to ensure absolute compliance with CCPA and GDPR regarding sensitive user data, while still personalizing their marketing.
The Solution
Preference Center Development
We built an interactive, gamified "Wellness Quiz" that explicitly asked users for their goals in exchange for a personalized routine.
Consent Mode v2
Implemented Google Consent Mode v2 to ensure proper modeling for unconsented users while strictly adhering to privacy preferences.
The Results
40% Decrease in CAC
Driven by highly relevant, first-party data campaigns.
100% Compliance
Fully audited and compliant data architecture.