B2B SaaS Provider: Dominating the AI Answer Engines
How we structured their knowledge graph and achieved a 4.4x higher conversion rate from users arriving via ChatGPT and Perplexity citations.
The Client
Enterprise B2B SaaS
A cloud-based project management and ERP software provider.
The Service
Answer Engine Optimization (AEO)
Content structuring, schema markup, and entity optimization.
Key Result
4.4x Higher CVR
Significantly higher intent from AI-driven referral traffic.
The Challenge
The B2B SaaS provider noticed a steady decline in top-of-funnel organic search traffic. Buyers were increasingly using AI tools like ChatGPT, Claude, and Perplexity to research software options, and the client's brand was not being cited in AI responses.
The Solution
Knowledge Graph Structuring
We overhauled their site structure and implemented deep, nested Schema.org markup to explicitly define product features, pricing, and integrations as entities.
Information Retrieval (IR) Content Editing
Rewrote core product pages to answer highly specific "how-to" and feature-comparison questions directly, making the content easily parseable for LLMs.
The Results
AI Citations Secured
Consistently appearing as the top recommendation in AI summaries.
4.4x Higher Conversion Rate
Users arriving from AI engine citations demonstrated massive buying intent.